Food coloring and dyes
in pet food are harmful.
It's a myth
Some consumers believe that food coloring and
dyes in pet food cause allergic reactions and
gastrointestinal upset in pets.
Artificial coloring is used in some pet food
to give it a more desirable and consistent
appearance or to differentiate between
flavors in the same product.
- The quality, digestibility and nutrition of the
product is unaffected by the use of artificial
- Some colors are derived from natural sources, such
as beet powder and turmeric.
- Small amounts of dyes are used to produce
The dyes commonly used in Purina formulas
have been recognized as safe by the FDA for
use in both human foods and pet foods.1
- All FDA-approved dyes have been thoroughly
tested and found to not cause any health problems.
- Purina does not use any unapproved dyes in
Independent reviews and studies show that
dyes are not responsible for food allergies in
dogs and cats.2,3
- Food allergies are most commonly caused by
proteins. Food colorants are not proteins.
Purina has a long history of producing high-quality,
highly nutritious pet foods that are rigorously tested.
While a pet food may contain different colors, the
nutrition, quality, safety and palatability of the diet
are the standards by which it is measured.