clinic resources: the tools of your trade

To achieve patient success takes teamwork. Helping owners stick with a regimen, follow through and follow up is key. That’s why we’ve developed tools, programs and offers to help make compliance easier for these key partners.


Shareable Pet Posts For Your Clients

When your clients look online to find information about their pet's health, Shareable Pet Posts make it easy for you to provide what they need. Start sharing these important facts and tips today.

Start Sharing Today


Feeding Guide Applications

Generate customized feeding directions for growth, weight management, or maintenance, and share them with your clients via email. Now available in mobile and tablet versions, in addition to our downloadable PC version.

Try it now


Mobile Apps Now Available!!

Visit the iTunes App Store or Google Play and enter the code 0411 to activate the professional apps.

GI Diagnostic App available for iPhone and Android, with the same algorithms as our GI Quick Guide, the app walks you through the process quickly and simply.

Download at iTunes App Store
Download at Google Play

Purina Product Guide App available for iPhone, features extensive nutritional information on Purina Veterinary Diets® and many Purina Wellness Formulas. You will have everything you need to determine the right nutritional formulas for your patients in a detailed and efficient format.

Download at iTunes App Store


WSAVA Global Nutrition Toolkit

From nutrition assessment to calorie guideline, check out The World Small Animal Veterinary Association’s (WSAVA) wealth of nutrition tools in its online toolkit.

WSAVA Global Nutrition Toolkit


Pet Nutrition Alliance

Purina® is proud to be an educational partner with the Pet Nutrition Alliance, an organization dedicated to raising awareness about the value of proper pet nutrition. Every pet, every time.

Pet Nutrition Alliance homepage


Purina Well Pet Diets

We offer a wide variety of diet options to ensure your patients receive the specialized nutrition they need to live a happy, healthy life.

Check out our list of products here


Diagnose GI Problems with the Quick Guide Reference Tool

Quick Guide: Diagnosing Gastrointestinal Disease is a 32-page, easy-to-use reference tool with information to help veterinarians accurately diagnose GI problems in dogs and cats. Among the features:
  • Algorithms covering the primary symptoms of GI complaints
  • Tips on taking patient histories, and performing physical exams and diagnostic tests
  • Information about Purina Veterinary Diets® that support GI health
Learn More and Download



Easily Order Clinic Materials Online

Find the clinic materials you need online: free of charge and available 24/7 for your convenience. Easily order free clinic tools, client brochures and technical materials.

Click below to visit the eStore, and then enter username: purinavets, and password: nutrition to get started.

Visit eStore



FortiFlora® Nutritional Supplement Support Materials

More than 12,000 clinics have prescribed FortiFlora Canine or Feline Nutritional Supplement to help manage dogs and cats with diarrhea and gastrointestinal upset. Read about their experiences using FortiFlora® probiotic supplements on cases including chronic, stress, and intermittent diarrhea as well as soft stools in puppies and kittens. Get other materials here to help you recommend FortiFlora to your own practice’s clients

View and Download FortiFlora® Support Materials


Purina Veterinary Diets® Brochures for Professionals

Learn the key indications and diet characteristics for each Purina Veterinary Diet and some of the scientific research supporting the feeding of the formula for specific health conditions in dogs and cats. The professional product detail sheets contain key dietary characteristics, indications and scientific support and are supplemental to the information found in the Purina Veterinary Product Guide.

View and Download Professional Brochures



Purina Veterinary Product Guide

Download a digital version of the January 2014 Purina Veterinary Product guide to your computer. This guide contains complete information about all of our formulas in one convenient place.

View and Download Purina Veterinary Product Guide


Body Condition System (BCS) Chart & Video

One tool that veterinarians have found helpful in educating clients on appropriate weight for their pets is the Body Condition System. As a result of the Purina Life Span Study, Purina has refined this tool to help determine a pet's ideal body condition. Veterinary professionals can also benefit from our BCS demonstration video, produced at Purina's Product Technology Center, to help you learn how to properly evaluate a patient's body condition.

Click here to download the Body Condition Scorecard

Click here to view the Body Condition System Training Video